Sun Safety Alliance

In an effort to involve fans in the Andrea's involvement with the Sun Safety Alliance's new fashion forward UV protective clothing line by AYANA apparel, the entire photo shoot will be tweeted.

Fans can follow @Sun_Safety on twitter to receive updates regarding the photo shoots, editorials, press releases, and Sun Safety news.

Fans are also encouraged to search #SSA2009 to become actively involved in the launch and development of the new clothing line.



Andrea Bowen herself also tweets @AndieBo. She recently tweeted about her adventures on Capitol Hill while working to gain support for improved school lunches through the Child Nutrition Act.

@Andiebo: Just met with Aaron Rosenthal and Joel Reithmiller at Rep Hill's office to
co-sponsor HR. 1324. #foodinc #onthehill

Join the conversation, we look forward to meeting you on twitter!

“Skin cancer is the most common form of cancer in the U.S. More than one million cases of skin cancers are diagnosed each year, and one person dies from it every hour. As someone with fair skin, how could I not get involved in trying to prevent something so preventable?”

Kathryn Morris is the spokesperson for the new SSA line by Ayana apparel. She will be photographed by Larsen and Talbert Wednesday, June 8th, 2009. Larsen and Talbert have photographed stars for nationally known clients such as ABC Disney, InStyle, Self, Good Housekeeping, Time, Readers Digest, Esquire, Marie Claire, and many others.

About Ultraviolet Protection Factor (UPF) Testing

Over-exposure to solar ultraviolet radiation (UV radiation) can cause sunburn, skin damage and an increased risk of developing skin cancer. Clothing provides one of the most convenient forms of protection against UVR but not all garments offer sufficient sun protection. All fabrics have some ability to block UVR and laboratory testing is performed to determine how effective different fabrics are. The ARPANSA UV laboratory performs Ultraviolet Protection Factor (UPF) testing on fabrics and other materials.

The UPF rating indicates how effective a fabric is at blocking out solar ultraviolet radiation. This testing is performed according to Australian/New Zealand standard AS/NZS4399. UPF ratings range from 15 to 50 with higher ratings indicating more effective blocking and therefore better protection for the wearer of a garment made from the fabric. Fabrics that test higher than UPF 50 are rated as UPF 50+.

ARPANSA (formerly the Australian Radiation Laboratory) has performed these measurements on fabrics since the early 1990's. Testing methods developed here were adopted by the Australian Standard; Sun protective clothing - Evaluation and classification AS/NZS4399: 1996. This standard was released in July 1996 to introduce a standardised UPF testing method and it also specifies appropriate wording to be placed on labels of clothing claiming to offer sun protection. Copies of this standard are available from
Standards Australia.

UPF testing involves exposing a fabric to ultraviolet radiation (UVR) and measuring how much is transmitted through the sample. Different wavelengths of radiation in the UVR spectrum have different effects on human skin and this is taken into consideration when calculating the UPF rating.

Factors that contribute to the UPF rating of a fabric are:

• Composition of the yarns (cotton, polyester, etc)
• Tightness of the weave or knit (tighter improves the rating)
• Colour (darker colours are generally better)
• Stretch (more stretch lowers the rating)
• Moisture (many fabrics have lower ratings when wet)
• Condition (worn and faded garments may have reduced ratings)
• Finishing (some fabrics are treated with UV absorbing chemicals)

NATA Accredited Laboratory

Visit AyanaApparel.com to view the new clothing line.

Use promo code SSA2009.

Follow @Sun_Safety #SSA2009 for up-to-the minute updates!

Dr. Elizabeth Tanzi, (@SkinLaserMD), is an internationally-known author and lecturer on cosmetic dermatology and cutaneous laser surgery. She joined the Washington Institute of Dermatologic Laser Surgery in 2001 and currently serves as the Co-director of Laser Surgery. Dr. Tanzi also holds a position as clinical Instructor in the Department of Dermatology at Johns Hopkins Hospital Center. Dr. Tanzi pursued her medical education at the Upstate Medical Center in Syracuse, New York, where she graduated in the Alpha Omega Alpha. You can visit her website as well at skinlaser.com


Dr. Tanzi is also a skin cancer survivor.

She was recently featured in SELF magazine as well as on the Today show to educate audiences about the seriousness of skin cancer. During the interview, Dr. Tanzi draws attention to many excellent points, that we at the Sun Safety Alliance also hold strong to be advocates of.

"1 million new cases of skin cancer are diagnosed yearly". Skin cancer is on the rise, and people must become smarter while in the sun. "People need to hear about the number of increased cases of skin cancer". Especially melanoma. It is "the most preventable and curable form of cancer", but also the most deadly. The Skin Cancer Foundation has stated that “one person every hour dies from melanoma”.

"30 SPF and up will block 97% of the sun's rays". Fight melanoma by applying and applying and reapplying. When most apply sunscreen, they only apply bare minimum. It's greasy and sticks to every thing. Sand and sunscreen are among the most obnoxious combination. Yet did you know you are supposed to apply an ounce of sunscreen every time you apply and reapply? "Reapply an ounce! That is so much!"

To encourage readers to protect themselves from melanoma, SELF-magazine has offered, in accordance with a recent Harvard study, to send a text message reminder about reapplying sunscreen. If you text SELFSKIN to 467467, you will receive four weekly alerts reminding readers to reapply.


“The only safe tan is a fake tan”. Dr. Tanzi explains that tanning beds are the equivalent of smoking and should not be used. Many young people today are in denial that skin cancer is real and they subject themselves to skin cancer by roasting in tanning beds. They do not understand the severity, look through some of the quotes pulled from twitter:

@Farraaa: “tanning.. yay skin cancer”

@taylordawnn: “tanning again. Skin cnacer? Probably”

@adeledgirltellem“so one of my best friends has skin cancer & i promised i'd stop tanning & such. but i cant do it! sorry bbygrl- LAYING OUT @ the beach <3



Though it is frustrating that a twitter search on "skin cancer" brings up a number of people that are ignorant to the realities of the disease, there are a few that advocate sun safety and skin cancer awareness. Those of us that have the knowledge and the evidence that skin cancer is on the rise must continue to educate those around us. Because many are unaware the severity of skin cancer and it's our job to inform them.