In honor of Sun Safety Week, CBS Cares made a statement about the dangers of sun exposure in a public service announcement that will air nationally on prime time television during Big Bang Theory and Crimetime.
Kudos to CBS Cares for its inspired initiative in delivering sun safe messages to the public. The CBS Cares campaign has demonstrated its strong dedication to providing national audiences with effective public health messages. During this PSA's initial running, CBS cares was able to reach over 56 million viewers!
We are deeply appreciative of the creation and dissemination of this sun safety CBS Cares public service announcement. Through sufficient exposure to the facts about sun safety and skin cancer, we will motivate Americans to learn how to be safe while enjoying the great outdoors, and at the same time, save their life and the lives of loved ones.
Thank you to CBS Cares for its leadership in this important health issue.
Sun Safety Alliance Shows Appreciation toward BET Foundation
0 comments Posted by Sun Safety Alliance at 1:04 AM |
| From Sun Safety Alliance Photos |
The BET Foundation is a non-profit 501(c)(3) organization established in 2003 by BET Networks to create a national healthy lifestyles campaign. The mission of the BET Foundation is to promote healthy lifestyles among African-Americans, focusing primarily on the issue of obesity, cardiovascular diseases, diabetes, some forms of cancer, mental health disorders and other associated health conditions. The BET Foundation highlights behavioral factors in the African-American community that lead to these health conditions in order to effectively alleviate these concerns among community members. BET Foundation has collaborated with SSA to educate the public about skin cancer, and specifically to dispel myths and misconceptions about skin cancer in skin of color populations.
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| From Sun Safety Alliance Photos |
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| From Sun Safety Alliance Photos |
Myth: Individuals with darker skin aren't at risk for skin cancer.
Fact: While people with darker skin do not burn as easily or frequently as lighter skinned individuals, they are still not safe from harmful ultraviolet rays from the sun.
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| From Sun Safety Alliance Photos |
Skin cancer effects everyone, no matter the color of their skin. In fact, skin cancer awareness is especially important in skin of color populations due to common misconceptions that individuals are not at risk.
SSA would like to say a special thank you to the BET Foundation for providing educational bookmark resources to promote sun safety and skin cancer prevention.
