Sun Safety Alliance

Reducing the incidence of skin cancer

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From Sun Safety Alliance Photos

The BET Foundation is a non-profit 501(c)(3) organization established in 2003 by BET Networks to create a national healthy lifestyles campaign. The mission of the BET Foundation is to promote healthy lifestyles among African-Americans, focusing primarily on the issue of obesity, cardiovascular diseases, diabetes, some forms of cancer, mental health disorders and other associated health conditions. The BET Foundation highlights behavioral factors in the African-American community that lead to these health conditions in order to effectively alleviate these concerns among community members. BET Foundation has collaborated with SSA to educate the public about skin cancer, and specifically to dispel myths and misconceptions about skin cancer in skin of color populations.

From Sun Safety Alliance Photos

From Sun Safety Alliance Photos


Myth: Individuals with darker skin aren't at risk for skin cancer.

Fact: While people with darker skin do not burn as easily or frequently as lighter skinned individuals, they are still not safe from harmful ultraviolet rays from the sun.

From Sun Safety Alliance Photos


Skin cancer effects everyone, no matter the color of their skin. In fact, skin cancer awareness is especially important in skin of color populations due to common misconceptions that individuals are not at risk.

SSA would like to say a special thank you to the BET Foundation for providing educational bookmark resources to promote sun safety and skin cancer prevention.

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About SSA

We are the Sun Safety Alliance, a non-profit coalition brought to you by the Entertainment and Media Communication Institute’s Center on Skin Cancer Prevention, the research and strategy division of the Entertainment Industries Council, Inc.

We work to educate the public about the importance of sun safe behavior to prevent the incidence of skin cancer.