Owners Sonja Gfeller Aeschbacher and Frank Aeschbacher, come from three generations of traditional garment entrepreneurs, dating back to the early 1900's. In 1920, Frank's grandfather opened his own tailor shop in his hometown of Aarberg in Switzerland,
From Sun Safety Alliance Photos
where he and fifteen sewers would hand-make suits for the wealthy every day. After World War II, the apparel industry expanded into mass production and retail. The family business was no exception. Eighty years since that first tailor shop, the family continues to deliver high-quality fashion-forward clothing in Europe. In 2003, Sonja and Frank extended the family tradition overseas by moving to the US.
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| From Sun Safety Alliance Photos |
As an active, outdoor couple, they immediately took advantage of the near-perfect climate in Southern California, spending much of their leisure time walking along the beach, hiking in the hills, barbeque and exploring new terrain. Always health conscious, they diligently applied sunscreen but found reapplying it several times a day tedious and inconvenient. So they looked for alternative ways to protect themselves from harmful UV rays.
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| From Sun Safety Alliance Photos |
They discovered UV-Protective clothing but were disappointed in the limited options available to them. Based on a medical model, most UV-Protective clothing is designed strictly for outdoor exercise or is devoid of style.
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| From Sun Safety Alliance Photos |
So Sonja and Frank merged fashion sense with health awareness to create AYANA Apparel for women who want to maintain beauty and style while simultaneously protecting their skin.
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| From Sun Safety Alliance Photos |
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